There are many paths to new markets.
Choose wisely with SmartGTM®.
Earn a fortune without missing a turn.
Winning strategies for your business.
Streeeetch your marketing dollars. We know how.
Accelerate sales with
engaged channel partners.
Is your Go-to-Market strategy on target?
SmartGTM® ensures market success.
At a key crossing?
We're the GPS for your GTM.
Nurture and grow sales with
expert marketing programs.
Customers not hearing your value?
Break through with stronger messaging.
Competitors coming ashore?
Fortify your market position.
Customer and market needs change quickly.
Stay ahead with Key Crossing.
What We Do
We help companies grow by devising Go-to-Market (GTM) strategies so companies can confidently expand in geographic regions, industry sectors, & customer segments. We also implement targeted marketing & channel programs.Services
Who We Serve
We stick to what we know best - helping mid and large B2B companies that target customers in the Education, Energy, Financial Services, Food, Government, Healthcare, Manufacturing and Technology sectors. Client Impact
We bring both a strategic mindset and an operating sensibility to support your growth initiatives. Our team has an average 23 years of “in the trenches” operating expertise in sales, marketing, channels, and business development. About Us
Companies often come to “key crossing” points where a smart GTM strategy and focused execution can propel the business forward. Let’s chat and see if we can help your business make the key crossing to a faster (and smarter) growth path. Let’s chat
Raj Shah developed our India GTM strategy and helped execute it. Within 2 years, India grew to be our second largest market after the U.S. home market. He built a structured GTM strategy and then operationalized it seamlessly.
Young Song, Founder - NComputing
“For startups, developing the right GTM strategy and marketing on a shoestring budget are critical. Raj has helped several of our startups with channel and marketing strategies. His expertise in B2B selling and key industry sectors is exceptionally useful to our companies.”
Kevin Koym - Founder, TechRanch
“Key Crossing provides our solar company with insightful strategic advice on marketing and customer acquisition strategies. They also provide expert tactical advice on low-cost lead generation and geographic market expansion.”
J.C. Shore - CEO, Circular Energy
“Key Crossing was instrumental in building Ayata's sector-focused GTM strategy and focusing us on the energy and healthcare sectors. They are smart strategic thinkers and can also execute at the tactical level – very rare in the marketing field.”
Atanu Basu - CEO, Ayata
“Alchemy had an important new product that targeted a new customer segment. We needed expert strategic marketing and launch support, so we retained Key Crossing. Raj Shah collaborated seamlessly with our marketing and engineering teams to build a strong marketing foundation and ensure a smooth launch path."