Key Crossing

Client Impact

We measure our success with one word - Impact. We strive to work with clients to deliver tangible results that are meaningful and "move the needle". Below are a sample of our recent client engagements and impact.

Korean Consumer Electronics Company
A $50B Korean Company wanted to enter the U.S. education market with a new type of computing product.

Although the company's brand is globally recognized, school district IT executives were not aware of the company's Education-specific product offering. The company also needed to build an Education VAR channel and marketing engine. Key Crossing devised a comprehensive and integrated go-to-market strategy. We assessed the buying cycles, segmented the market, identified the optimal target customers, developed an integrated marketing program, and identified/trained channel partners.

US-Based Emerging Healthcare IT Company
The Company wanted to diversify its revenue base and expand regionally.

Key Crossing helped grow the sales pipeline by identifying and targeting a new set of prospects that would be relatively easy to convert. We also helped the company build its brand by partnering with an industry association.

Start-up Solar Energy Company
The Company needed a go-to-market strategy and on-going support.

Key Crossing provided virtual CMO support including the overall sales/ channel strategy, market positioning/messaging, marketing programs, and sales incentive plan. Key Crossing provides regular counsel to the CEO and Marketing Director on sales and marketing strategy and tactics.

Emerging Centralized Computing Company
The Company needed to understand the applicability of its platform in the financial services and healthcare markets.

Key Crossing conducted primary research with CIOs and technical architects at financial services firms and large hospitals. Our structured approach and detailed findings provided a clear understanding of the end- customer's pain points and important required features.

Enterprise Networking Company
The Company was missing out on big, enterprise-wide infrastructure upgrade projects and needed large Systems Integrators and Solution Providers as partners to reach its target market.

Key Crossing conducted primary research with CIOs and technical architects in target vertical segments. Our structured approach and detailed findings provided a clear understanding of the economic and technical buyer's preferred providers, and important selection criteria. We identified a short-list of partner candidates, and developed a program to recruit, train and motivate them.

Mid-sized Electronics Company
Although the company sells their products through 2-3 large OEMs, sales via the Company's direct selling efforts were stalled; the sales funnel was empty. They needed a new go-to-market strategy and a sales growth plan.

Key Crossing conducted a series of strategy sessions with the management team to define their customer and revenue growth objectives. Our structured approach resulted in a go-to-market strategy, an actionable execution plan and tactics focused on a profitable and accessible market segment where they have a clear, defensible and incomparable competitive advantage.

Regional IT Solution Provider
Although the company resells products from 'the' industry leader, their sales were stalled and their perceived value was diminishing rapidly as commoditization of technology accelerated. They needed a plan for acquiring new customers and revenue growth.

Key Crossing conducted a series of strategy and planning sessions with the Heads of Marketing and Sales. Our structured approach delivered a new direction for the business, and a highly-actionable plan that aligned sales and marketing. Unlike before, the team now has the same understanding of their objectives, the market they are targeting, the problem they solve for that market, and the tactics they are using.