Build a Powerful Marketing Engine

A powerful marketing engine that generates high quality leads for sales/channels is critical to the growth effort. Yet many marketing programs operate in a vacuum and are not tightly linked to the revenue objectives, or how businesses buy. Key Crossing helps clients build and execute a powerful marketing engine that drives revenue goals and is closely linked to the sales team. Some of our services include:

  • Developing a Marketing plan aligned with business/revenue goals
  • Creating targeted demand generation programs to build the pipeline
  • Assessing/repositioning the brand for new segments/markets
  • Improving core positioning and messaging to target prospects
  • Leveraging the Web, mobile apps, and social media for customer loyalty
  • Aligning Sales and Marketing goals and co-ordination
  • Analyzing product pricing for margin improvement
  • Training marketers on setting strategy, building campaigns, and selecting tactics
  • Training marketers on their sales funnel's key levers and measures

Clients often have limited marketing resources that are already allocated to existing initiatives. Or their knowledge and skills are more suited for existing markets/segments and need the time to build the skills and capabilities. Key Crossing can fill those temporary gaps. Sample services include:

  • Providing an part-time or Interim CMO
  • Executing lead generation campaigns (telesales, email, web, print, social media)
  • Writing print and online/Web content (website, case studies, papers, data sheets)
  • Building product demos and Proof of Concepts (new solutions, new sector)
  • Creating sales cycle compression tools (proposal templates, TCO calculators, competitor kill sheets)
  • Developing sales and product training videos/materials (NPI, messaging, technical)

Our experienced marketing consultants can quickly and efficiently build a powerful marketing engine. Contact us today to see how we can help rev up your marketing engine.