Accelerate Sales & Engage Channels

Grow revenue smartly with a selling model that is in perfect alignment with the customer's buying cycle and needs.  Key Crossing works with clients optimize and align the sales channel (direct and indirect), compress sales cycles, and increase sales productivity. Our team has built and run direct and indirect sales functions in companies ranging from start-ups to large enterprises. We can help build a cohesive sales strategy or assist with specific elements including:

  • Mapping the sales process to the customer's actual buying journey
  • Analyzing the economics of direct/indirect/hybrid sales models
  • Assessing current sales/channel capabilities and gaps
  • Designing sales compensation plans that drive revenue and margin goals
  • Aligning sales, marketing and partners around common goals/measures
  • Developing closed-loop cycles between sales and channel
  • Training sales reps on the market, product, and buyer's journey

Key Crossing also helps clients develop an effective channel program including:

  • Providing a part-time or Interim Channel Chief
  • Analyzing and building channel programs and incentives
  • Rationalizing existing partner portfolios
  • Qualifying and selecting new channel partners
  • Training channel sales reps (product, competitive, buyer's journey process)
  • Analyzing channel value-add and pricing structure
  • Developing channel co-marketing programs

Contact us today to see how we can help accelerate your revenue growth.